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Trade Expo International (TEI) is entering a new phase this year, the second phase of revitalization that has begun in 2006. Revitalization has been carried out after the annual export exhibition, which was called “Resourced Indonesia”. Had been performed for 25 years since 1986.

As stated by Minister of Trade, Mari Elka Pangestu, TEI is a concrete step taken by the government to increase exports and at the same time to create a positive image of Indonesia in international forum. One of them is ICLEAN which is a local company that is ready to expand their organizations into international markets through Trade Expo International. Trade is an important pillar in forming nation branding of a country. Quality product, which are recognized by the world have positive image of a nation, so it would create a domino effect in the form of increasing export.

The consistency in organizing, improvement and the result obtained by the annual export promotion event such as TEI, has shown the serious government’s view on the importance of exports in the country’s economic development in the past, present and future. Since the beginning, TEI’s achievement are satisfying, therefore the continuity is needed to support export development in the coming years.

This has also became the base for spirit and commitment to continuously developing and improving TEI so it would meet the qualification and standard of export exhibition in international level hat emphasize on business-to business (B-to-B) model, which presents a complete representative of Indonesian potential and main product and services from time to time. For that purpose, the Ministry of Trade has begun revitalization in phases since 2006, which was also marked with renaming resource Indonesia into Trade Expo Indonesia (TEI). The first phase of revitalization had been carried out in 2006-2010, the second phase will be in 2011-2015.

The second phase of revitalization is emphasized on the effort to make TEI as international agenda, presenting domestic product with quality and prestige. The organizing of TEI 2011 is entering the first year of Revitalization Phase II. The theme is also the same with the previous year, “Remarkable Indonesia”. The sub-theme reflects the remarkable potential of natural richness, human resources, creativity, and innovation owned by Indonesia.


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